I joined the in-house marketing team four years ago, at a time when the company was expanding and needed to redefine its social media presence to better connect with new audiences.

One of my first responsibilities was to develop a visual system for social media that would modernize the brand while preserving its core values.

Working closely with the content and social media teams, I designed graphics that balanced visual appeal with engagement goals, while also experimenting with both static and motion formats to help evolve the brand’s content approach.

I established a standardized visual system and created scalable templates, enabling the team to produce content more efficiently while maintaining strong brand consistency.

Additionally, I contributed to internal communications by creating visual and media assets that ensured consistency across both external and internal brand touchpoints.

Carolina approached me to develop her full brand system, from logo to website.

She is an entrepreneur focused on helping business owners grow through AI and technology.

I worked closely with her to create a personal visual identity that aligned with both her work and personality. I designed a logo that reflects her focus on growth and innovation, while also evoking a sense of guidance and direction. Using gradients and strong typography, the logo achieves a bold, professional look.

This visual direction was then applied across key brand touchpoints, including business cards, presentations, and her website, which I also had the opportunity to design.