Veo Sports is a growing Mexican platform focused on supporting young football players by helping them showcase and improve their performance.

Through partnerships with youth football leagues, and by using AI-powered cameras, the platform provides players with access to recordings of their matches and key plays, allowing them to analyze their performance or build highlight reels to attract scouts.

My role in this project was to develop the visual direction for social media, print assets, and video content from scratch. I created assets to promote matches, player interviews, and the platform’s services to new teams and leagues.

I designed video templates for both short-form and long-form content, as well as a visual system that could be applied across social media, internal communications, and sales materials.

This helped launch the brand with a clear and consistent identity that feels professional and trustworthy for parents, while still being dynamic and exciting for young players.