Atelio is a shoe brand where you can personalize each pair, so every shoe model it´s unique. With this main concept the idea for the brand identity was to show that exclusiveness.
A bar code helps to identify every product and every combination of bars or numbers creates an unique code, this is why a bar code represents the brand perfectly, a new and technological brand with artisanal techniques in shoe making, wich are represented with the typewriter typography.